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TIGER PAN Jiugui Cave Storage Chinese Baijiu Packaging
Jiugui Cave Storage Chinese Baijiu Packaging is Silver Design Award winner in 2021 - 2022 Packaging Design Award Category.
Jiugui Cave Storage Chinese Baijiu Packaging

They chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.

Jiugui Cave Storage Chinese Baijiu Packaging
TIGER PAN Jiugui Cave Storage
TIGER PAN Chinese Baijiu Packaging
TIGER PAN design
TIGER PAN design
TIGER PAN

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Jiugui Liquor Co., Ltd

Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling.