Their design used just one poster, presented both horizontally and vertically, which are adapted to the two display methods in English and Chinese language, whilst expressing the same semantics. The distinct red ribbon is an ingenious connection between the English quote, road ahead IS (long) and hard and the Chinese quote, dao zu qie (chang).
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
The UNAIDS Program was established in 1996 and plans to end AIDS in 30 years. For 25 years, we have been fighting for the rights and well-being of AIDS patients. However, prejudice, discrimination and inequality has always made it difficult to end AIDS for good.
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