Their design used just one poster, presented both horizontally and vertically, which are adapted to the two display methods in English and Chinese language, whilst expressing the same semantics. The distinct red ribbon is an ingenious connection between the English quote, road ahead IS (long) and hard and the Chinese quote, dao zu qie (chang).

The UNAIDS Program was established in 1996 and plans to end AIDS in 30 years. For 25 years, we have been fighting for the rights and well-being of AIDS patients. However, prejudice, discrimination and inequality has always made it difficult to end AIDS for good.