Updesign Oct Ohbay Wayfinding Signage System
Oct Ohbay Wayfinding Signage System is Iron Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Oct Ohbay Wayfinding Signage System

China, Shenzhen City, 95 percent of its population are made up of migrants who came to this long and narrow coastal region over the past 30 years. It's similar to New York City, yet its fast growth means life is extremely hectic. This fastest-paced city in the world needs to implement measures that ease the insecurity of its migrants. The urban park in this project is the most popular place for relaxation with its long shoreline. Pebbles have been chosen as the theme of the signage system as it resonates with the life experiences of migrants and shows the human side of the city.

Oct Ohbay Wayfinding Signage System
Updesign Oct Ohbay
Updesign Wayfinding Signage System
Updesign design
Updesign design

As the founder and leader of Updesign, Zhang Yi has seen the rapid development of environmental vision and signage designthroughout China and the world. Mr. Zhang and his team at Updesign have achieved an aesthetic presentation of spatial experience from multiple perspectives, such as planar expression, brand dissemination, environmental experience and user demand, which takes Updesign quickly to the top in this field. Updesign has also attracted many outstanding Chinese clients with user-experience thinking and international vision, such as Vanke, OCT, China Merchants Property and Poly Group, with which Updesign has established sound partnership.

OCT Group

OCT Group operates and manages nearly 80 scenic spots in China, ranked No.3 among theme park operating groups in the world, and No.1 in Asia. Known as the "aircraft carrier of China's cultural tourism industry", OCT always implements cultural and tourism integration and other national strategies in a positive way. The group has explored "tourism + real estate" operation model since her early development stage. OCT's investment and construction projects have covered nearly 100 cities countrywide.