OCT OHBAY Wayfinding Signage System by updesign |
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| DESIGN DETAILS | |||||
| DESIGN NAME: OCT OHBAY PRIMARY FUNCTION: Wayfinding Signage System INSPIRATION: The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified. OPERATION / FLOW / INTERACTION: The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere. PROJECT DURATION AND LOCATION: February 2020 Bao’an District, Shenzhen, Guangdong, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements. SPECIFICATIONS / TECHNICAL PROPERTIES: Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215 TAGS: Coastal, Signage, Park, Commercial, Hurricane, Waterfront RESEARCH ABSTRACT: The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays. CHALLENGE: The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually. ADDED DATE: 2021-09-23 05:44:18 TEAM MEMBERS (3) : Zhang Yi（creative director）, Luo Xin （project manager） and Wen Yuehua（designer） IMAGE CREDITS: Updesign |
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NAME: OCT Group PROFILE: OCT Group operates and manages nearly 80 scenic spots in China, ranked No.3 among theme park operating groups in the world, and No.1 in Asia. Known as the "aircraft carrier of China's cultural tourism industry", OCT always implements cultural and tourism integration and other national strategies in a positive way. The group has explored "tourism + real estate" operation model since her early development stage. OCT's investment and construction projects have covered nearly 100 cities countrywide. |
| AWARD DETAILS | |
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Oct Ohbay Wayfinding Signage System by Updesign is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with updesign. · Click here to register inorder to view the profile and other works by updesign. |
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