The festival's corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel, a symbol of creativity, combining both the theme of construction and the theme of art in one image.

Tanya Dunaeva is a Designer. Having a background and PhD at Industrial design, She is graduated Master Degree at Art-Direction in Graphic Design. She has more than 20 years experience in mainly B2B sector providing different Creative solutions for Advertising, POS, Printing, Events etc. as Art-director and Freelancer. Her experience in tutoring is more than 8 years. Her expertise is well applied to International Awards judging. She has more than 30 awards in Graphic Design, Packaging Design and Creativity.