What would emotions look like in the visual world? This series of posters named Emotions represent four different types of basic emotions in visual form. The four emotions are Joy, Anger, Sadness, and Fear. The designer used contemporary visual language including abstract illustrations, vibrant colors, and dynamic typography to show the connection between emotions and facial expressions. In this design system, each visual language works as individual designs on its own. At the same time, all the poster designs work as a system.

Rui Ma is an award-winning designer, art director, and illustrator based in Los Angeles. With an MFA degree in Graphic Design and over eight years of professional work experience, she focuses on graphic design, art direction, branding, illustration, digital design, print design, experiential design, etc. She also has a passion for photography and fashion. Her work incorporates bold, dynamic typography and illustration, along with energetic colors. Rui started her career in New York City and decided to move to Los Angeles afterwards, she gained years of design experience in both cities. Rui has created work for a variety of clients including Google, Apple, Shopify, Facebook, Sundance Film Festival, PepsiCo, Stella Artois, and many more. Her work is recognized by international awards including A’ Design Awards, IDA Design Awards, GDUSA Awards,World Brand Design Society Awards, CSS Design Awards, CSS Winner, Awwwards, etc.,and featured on Creative Boom, Print Magazine, IdN World, Mindsparkle Magazine, and World Brand Design Society, We And The Color, Design & Paper, etc. Rui’s design inspiration comes from life, music, art, and other creative individuals she has worked with. After work, she spends her time creating digital illustrations and oil paintings and getting her inspiration from reading design magazines, going to museums and art galleries, watching movies, and listening to music. She believes visual communication design through different kinds of media can help solve problems and change the world.

Rui Ma is an award-winning senior designer based in Los Angeles. She focuses on graphic design, art direction, and digital design. She always has a passion for illustration and fashion. Her work incorporates bold, dynamic typography and illustration, along with energetic colors. Rui’s design inspiration comes from life, music, art, and other creative individuals she has worked with. She believes visual communication design through different kinds of media can help solve problems and change the world.