Today, people have higher expectation than ever on in-store experience. Considering the surrounding area, Beijingfun, a historic and vibrant place, Soda imagines the Vivinevo's first store with the perspective of art gallery, integrates brand experience into retail space, develops an innovative solution to meet and exceed customers' expectations. In the atmosphere created by media imagery and interactive activities, Soda offers customers a multi-dimensional experience. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment.

SODA’s way of working generates media space design that brings together virtual and real world. SODA Architects was founded in 2016. In response to contemporary context, SODA embraces modern art and technology in space and hopes to create quality place that people would like to experience in current era, and encourages people get together and celebrate life with their family and friends. In order to achieve this goal, we have been exploring the pattern and application of media space for years. We hope to explore new dimensions of space design, so that to explore new possibilities in connecting people and people, and people and place.

Soda:connect virtual and real world by design SODA Architects, founded by Mr. Yuan Jiang and Mr. Chen Song in 2015. The Media Space design concept is based on the architectural experience of JIANG & SONG for more than ten years, this concept tries to integrate new media with space to explore new possibilities for people, provide smart and elegant solution for urban useless space, future commercial space, residential units, and art installation etc.