Fragrance Gallery Retail Store by Yuan Jiang and Chen Song

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DESIGN DETAILS
DESIGN NAME:
Fragrance Gallery

PRIMARY FUNCTION:
Retail Store

INSPIRATION:
This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions, How to provide an olfactory experience, How to combine smell and vision and, How to provide sensory experiences other than smell and vision.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.

OPERATION / FLOW / INTERACTION:
The entrance, SODA language,a physical pixel installation. The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night. The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.

PROJECT DURATION AND LOCATION:
The project started in August 2019 and finished in October 2020 in Beijing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.

SPECIFICATIONS / TECHNICAL PROPERTIES:
314 Square Meters

TAGS:
Media space, Media integrated store, Digital installation, Fragrance gallery

RESEARCH ABSTRACT:
We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.

CHALLENGE:
How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process. The challenges we tackled are How to invite customers to settle down and get to know the products, How to guide people to participate in the interaction, How can surprises discovery continue, How to promote guests to take pictures and share The final showroom meets the above requirements and at the same time achieves a promising communication result.

ADDED DATE:
2021-07-16 04:31:06

TEAM MEMBERS (2) :
Lead Designer: Jiang Yuan and Song Chen and Space and Digital Design Team: Chen Fei

IMAGE CREDITS:
Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Videoļ¼šHe Hui

CLIENT/STUDIO/BRAND DETAILS
NAME:
SODA Architects

PROFILE:
Soda:connect virtual and real world by design SODA Architects, founded by Mr. Yuan Jiang and Mr. Chen Song in 2015. The Media Space design concept is based on the architectural experience of JIANG & SONG for more than ten years, this concept tries to integrate new media with space to explore new possibilities for people, provide smart and elegant solution for urban useless space, future commercial space, residential units, and art installation etc.

NOMINATION DETAILS

Fragrance Gallery Retail Store by Yuan Jiang and Chen Song is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Fragrance Gallery Retail Store by Yuan Jiang and Chen Song is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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