Blackandgold Design (Shanghai) Co., Ltd. Nestle Ice Cream
Nestle Ice Cream is Iron Design Award winner in 2021 - 2022 Packaging Design Award Category.
Nestle Ice Cream

Mr. Banana is coming back after retreating from market for over 10 years. The new design alters its way of expression from Rock to Rap to attract young consumers. A pair of sunglasses becomes the visual hammer for packaging and creates a powerful impact in fridge. There are different phrases, one character of which is replaced with the homophone Jiao (meaning banana in Chinese), on each packaging to resonate variant consumers' attitudes towards life. Ideally, consumers can select the packaging, hold it, take selfie and upload it to social media to create a social buzz.

Nestle Ice Cream
Blackandgold Design (Shanghai) Co., Ltd. Nestle
Blackandgold Design (Shanghai) Co., Ltd. Ice Cream
Blackandgold Design (Shanghai) Co., Ltd. design
Blackandgold Design (Shanghai) Co., Ltd. design
Blackandgold Design (Shanghai) Co., Ltd.

Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.

Nestle (China) Ltd.

As the world’s largest food and beverage company Nestle is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, Nestle serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.