Nobuya Hayasaka Q Shinsyu Apple Pie Lab Brand Identity
Q Shinsyu Apple Pie Lab Brand Identity is Silver Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Q Shinsyu Apple Pie Lab Brand Identity

These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.

Q Shinsyu Apple Pie Lab Brand Identity
Nobuya Hayasaka Q Shinsyu Apple Pie Lab
Nobuya Hayasaka Brand Identity
Nobuya Hayasaka design
Nobuya Hayasaka design
Nobuya Hayasaka

He was born in 1987 in Sapporo, Japan, and studied a wide range of art disciplines at university, including fine art, crafts, video, and digital content, with a focus on media design. During his studies, he won the grand prix of the docomo Creators Cup two years in a row. Currently, he is a director of arica design inc. He uses his experience in a wide range of fields to work on branding and art direction for stores, inns, and companies. He has won national and international awards not only in graphic design, but also in the fields of illustration, video, advertising, and package design.

Arica Design Inc

This firm is a design production company specializing in advertising and branding. They plan, design, and produce a wide range of products, from concept design to logos, videos, web, interior design, packaging, and more. Because they can art direct entire brands, they are able to provide consistent and unified designs.