The idea of this collection is to reveal those beauties hidden in the winter spirit. Following the minimalist design principle, the garments keep fresh and neat appearance with simple silhouettes and clear outlines. Details such as oversized collars, Velcro loop closures and asymmetric structures provide visual highlights to the looks. Low saturated Morandi color selection helps neutralize color temperatures to create more gentle elegant textures for the garments. There is no need to follow the others. Beauties are hidden in the true selves, pure, simple, unique and special.

Designer Jessica Hu believes that one should not just work for a living, but work for passion and love. For Jessica, design is a bridge connecting art, mind and our daily life. Design improves our living utility and happiness by transforming amazing thoughts and ideas into reality. By taking the advantage of experience and knowledge from the past, capability and potential from the present, we will be able to create brighter future with the power of design. With the passion for art and life, Jessica keeps forging ahead on the way to discover more of the beauty and infinite possibilities of this world.

Founded in New York, Jessture is a contemporary casual womenswear brand pioneered by Chinese entrepreneur and independent designer Jessica Hu. The motivation behind the brand was sparked by a desire to introduce simple, comfortable and chic clothing to the modern day women. Massimo Vignelli, an Italian designer once said, “Minimalism is not a style, it is an attitude, a way of being. It's fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things not the appearance.” With the idea of minimalism, we want our products to have simple elements and minimalist appearance, giving wearers enough freedom to show their own attitude and their innate beauty. We believe clothing is a type of "media" for people to express their true selves. “Less is more”, by offering simple products with attitude and essence, our goal is to provide a "media" for our customers to create their own unique fashion styles. You are the person who defines your own personalities and styles. It doesn’t matter what you wear, all that matters is who you are. Please join us to celebrate your true beauty, and define your own fashion styles. "Your gesture (Jessture) is your own style."