The packaging design project represents wines as unique and identifying elements, linked to the place where they are born but facing the world. The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. For this reason, the design is characterized by a colorful, minimal and refined appearance in which the design of the lighthouse stands out, made with simple but powerful graphics and embellished with colored metal sheets and the three-dimensional effect of the braille relief that simulates the sea.
Giovanni has always had an interest in the arts and creativity. Restless by nature, creative for needs, to look always a different way from the usual. With creativity tries to give a new vision of reality. His goal is always to work on challenging and rewarding projects making each project a big communication project. For 10 years directing the Redfish agency working for major clients and projects. Care detail in every project because is the only way to achieve great things in work than in life.
Cala di Seta is the brand destined for the HORECA channel of Cantina di Calasetta, a historic winery, the third winery in order of foundation in Sardinia, founded in 1932. The company carries on the winemaking tradition of southern Sardinia which is based on the cultivation of Carignano vines ungrafted on sand. A technique that allows you to grow vines without rootstock and that boasts very few other examples in the world.