The design refines and organises the history, culture and related elements of Fenjiu, integrating them implicitly with the product, re-upgrading the brand vision, breaking away from the traditional Fenjiu inherent packaging design,retaining its original incorporation of gemstone elements, adopting a turquoise premium colour scheme, focusing on the details and texture of the product, safeguarding the reputation and creating a light and luxurious image of Fenjiu.

I am a graduate student from Jingdezhen Ceramic University. I love design. In the stage of study, the research topic is concerned about design and design ceramics daily products for the disadvantaged groups in society. In 2018, he won the gold medal of Korea K-design competition, and in 2019, he won two awards of ASIA DSIGN PRIZE.