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Raageshwari Kandaswamy Jalebi Times Brand Identity
Jalebi Times Brand Identity is Iron Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Jalebi Times Brand Identity

Jalebi's identity is designed that articulates the unique street hawker personality and a brand identity system that could work across different collaterals. The logo is inspired by the alphabet J and how the taste buds swirl while having the ice cream. The tone of voice and use of typography plays with the desi feeling in a contemporary way that sparks nostalgia. The color scheme and contrast in the design stand out in the already crowded place of ice cream marketplace. Each ice cream scoop is presented on the packaging of different flavors that gives the kick for people to fall in love.

Jalebi Times Brand Identity
Raageshwari Kandaswamy Jalebi Times
Raageshwari Kandaswamy Brand Identity
Raageshwari Kandaswamy design
Raageshwari Kandaswamy design
Raageshwari Kandaswamy

Raageshwari is a graphic designer enjoying Bachelors in Graphic Design in MIT Institute of Design. She is passionate about creating unique marks for brands. She loved learning about Indian culture and nature. She is an observer, keen learner and deep thinker. She loves interacting with new people and trying different cuisines. She is passionate about solving problems of rural people of India.

MIT Institute of Design

MIT Institute of Design is a private insititute that is a constituent of MIT ADT University. The institute is located in Pune and was established in 2006. MITID is recognised by the UGC and is also a member of the Cumulus and the World Design Organization (WDO). MIT Institute of Design has collaborations with 13 international institutions and 7 university partnerships for student exchange programmes.