Jalebi Brand Identity by Raageshwari Kandaswamy |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jalebi PRIMARY FUNCTION: Brand Identity INSPIRATION: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling. OPERATION / FLOW / INTERACTION: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience. PROJECT DURATION AND LOCATION: The project started in September 15 as a part of college project and finished in October 3rd. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet. SPECIFICATIONS / TECHNICAL PROPERTIES: Ice cream cup : 13 cm * 17 cm Menu card : 28.5 cm * 15 cm TAGS: Brand Identity, Logo, Identity Design, Ice cream RESEARCH ABSTRACT: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds. The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but also builds experience and craft. “Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart. CHALLENGE: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message. ADDED DATE: 2021-06-02 18:08:37 TEAM MEMBERS (1) : IMAGE CREDITS: Raageshwari Kandaswamy, 2021. |
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| Visit the following page to learn more: https://www.behance.net/raageshwarcad5 | |||||
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NAME: MIT Institute of Design PROFILE: MIT Institute of Design is a private insititute that is a constituent of MIT ADT University. The institute is located in Pune and was established in 2006. MITID is recognised by the UGC and is also a member of the Cumulus and the World Design Organization (WDO). MIT Institute of Design has collaborations with 13 international institutions and 7 university partnerships for student exchange programmes. |
| AWARD DETAILS | |
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Jalebi Brand Identity by Raageshwari Kandaswamy is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Raageshwari Kandaswamy. · Click here to register inorder to view the profile and other works by Raageshwari Kandaswamy. |
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