Olfactory memory has been neglected by people. Based on the investigation, it is found that olfactory memory is stronger than other sensory memories and can bring emotional experience. People have been trying to use the method of extracting smell to widely apply olfactory memory. This is a conceptual brand design. The purpose is to explore how to extract memory in the form of smell and store it on a new carrier in the future, and use olfactory memory to make people get more emotional experience that hit their hearts and continue their spiritual sustenance.

Li Yiyang, graphic designer. He was involved in the design of the brand image of Hangzhou Impression West Lake and the central enterprise China Silk Group. During his undergraduate studies, he won the iF design award in Germany, IDA design award in the US, KAN Tai-keung design award, gold medal in Asian youth design competition, first prize in China packaging creativity competition, national second prize in NCDA national university digital art competition, Zhejiang government scholarship, etc. Undergraduate degree from Communication University of Zhejiang, China.

Zhejiang Media College, referred to as "Zhezhuan" for short, is located in Hangzhou City, Zhejiang Province. It is a University jointly built by the State Administration of radio and television and the people's Government of Zhejiang Province. It has been selected into the National College Students' innovation and entrepreneurship training plan, the national language standardization model school and the Zhejiang application-oriented construction pilot model school