Scentwalk Corporate Identity by Chao Yang, Yiyang Li and Yilin Wang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Scentwalk PRIMARY FUNCTION: Corporate Identity INSPIRATION: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters. OPERATION / FLOW / INTERACTION: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent. PROJECT DURATION AND LOCATION: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The overall appearance of the logo is the abbreviation of "scentwalk" SPECIFICATIONS / TECHNICAL PROPERTIES: Poster:10000mm x 7000mm. Texture:Holographic Silver foil TAGS: future, graphic, concept brand, poster, experimental RESEARCH ABSTRACT: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" CHALLENGE: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system. ADDED DATE: 2021-05-29 14:46:12 TEAM MEMBERS (3) : Chao Yang, Yiyang Li and Yinlin Wang. IMAGE CREDITS: Chao Yang, Yiyang Li and Yilin Wang, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Communication University of Zhejiang PROFILE: Zhejiang Media College, referred to as "Zhezhuan" for short, is located in Hangzhou City, Zhejiang Province. It is a University jointly built by the State Administration of radio and television and the people's Government of Zhejiang Province. It has been selected into the National College Students' innovation and entrepreneurship training plan, the national language standardization model school and the Zhejiang application-oriented construction pilot model school |
| AWARD DETAILS | |
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Scentwalk Corporate Identity by Chao Yang, Yiyang Li and Yilin Wang is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Chao Yang, Yiyang Li and Yilin Wang. · Click here to register inorder to view the profile and other works by Chao Yang, Yiyang Li and Yilin Wang. |
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