Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

Tanya Dunaeva is a Designer. Having a background and PhD at Industrial design, She is graduated Master Degree at Art-Direction in Graphic Design. She has more than 20 years experience in mainly B2B sector providing different Creative solutions for Advertising, POS, Printing, Events etc. as Art-director and Freelancer. Her experience in tutoring is more than 8 years. Her expertise is well applied to International Awards judging. She has more than 30 awards in Graphic Design, Packaging Design and Creativity.

Tanya has more than 15 years design experience in mainly B2B sector providing different Creative solutions for Advertising, POS, Printing, Events etc. as Art-director and Freelancer. She is currently studying at HSE ART AND DESIGN School to upgrade her Graphic design skills and MADS to improve Creative ideas generation capabilities. Working at BBDO.