Plant-based beverage is quite popular among consumers and the market has become highly homogeneous. Blackandgold faced the challenge on how to create differentiation in the market and enhance customer perceived value of soy milk. Compared with the numerous traditional plant-based beverages that usually communicates the ingredients and authenticity in a busy and conventional way, Plant Selected uses the minimalism packaging to convey the core benefit 6g protein per 100ml very clearly as well as to catch consumers attention on shelf.

Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.

Inner Mongolia Yili Industrial Group Co., Ltd, a provider of healthy and nutritious dairy and food products, is Asia’s largest dairy producer with a wide range of products like milk, yoghurt, ice cream, infant formula, adult nutrition and cheese. Yili has rapidly developed over the last decades and is now the number five in the Rabobank ranking of global dairy companies. Our ambition is to be in the top three in 2025.