Blackandgold Design (Shanghai) Co., Ltd. Durex Condom
Durex Condom is Bronze Design Award winner in 2021 - 2022 Packaging Design Award Category.
Durex Condom

As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. While Durex is the brand that guides consumers to conquer existing barriers to love, therefore, Blackandgold was challenged to create new packaging for Durex Fun and Adventure to overcome this difficulty. By taking advantage of Pixel Art, the new Durex Fun and Adventure packaging looks like a range of game merchandise on the shelf that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.

Durex Condom
Blackandgold Design (Shanghai) Co., Ltd. Durex
Blackandgold Design (Shanghai) Co., Ltd. Condom
Blackandgold Design (Shanghai) Co., Ltd. design
Blackandgold Design (Shanghai) Co., Ltd. design
Blackandgold Design (Shanghai) Co., Ltd.

Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.

RB & Manon Business

RB & Manon Business Co., Ltd. established a Joint Venture with UK-based Reckitt Benckiser, one of the world's largest producers of household cleaning and personal care consumer goods in February 2011. It is the exclusive agent for the world’s No. 1 sexual wellbeing brand “Durex”, the world’s No. 1 germ protection brand “Dettol”, the world’s No.1 dishwasher detergent brand “Finish”, popular French depilatory brand “Veet”, the world’s No.1 foot care brand “Dr. Scholl” in Chinese mainland. It’s also the sole agent for selling US leading VMS brand “Schiff” and No.1 Insect Repellent brand in Australia “Aerogard” through cross border E-commerce.