Jin Zhang Ying Hua Qing Su Packaging
Ying Hua Qing Su Packaging is Bronze Design Award winner in 2021 - 2022 Packaging Design Award Category.
Ying Hua Qing Su Packaging

The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.

Ying Hua Qing Su Packaging
Jin Zhang Ying Hua Qing Su
Jin Zhang Packaging
Jin Zhang design
Jin Zhang design
Jin Zhang

Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.

Ying Hua Qing Su

Ying Hua Qing Su is a flower cake brand with a hundred years of artisan skills. Rooted in Wuhan, China, sakura pastry stores are opened in cultural tourism areas, bringing tourists and locals with Wuhan characteristics of flower cake products. What is particularly important is that the main product of this brand is "Sakura cake", a pie with sakura flavor. It is a very popular and best-selling product in the sakura season in March every year, which is also the source of this brand name. This brand has gradually become a representative local snack brand.