As a leading enterprise in Guangzhou's entertainment industry. The design concept of GWP echoes and resonates with corporate culture of 37 Interactive Entertainment Network Technology Group. The project design fully balances a series of technical implementation issues such as function, space comfort, ecological energy saving, and assembly construction. GWP proposes to create a future-oriented, people-oriented, lively and interesting space for this headquarters office environment, creating a rich and diverse space experience and interaction.

Founded in Boston, USA, GWP (Yuanshang Architecture Co., ltd) has set up China regional headquarters and overseas project branches in Guangzhou and Hong Kong, China. The projects involved in research and practice have spread all over the world. With international vision and expertise, GWP has carried out project practices in such specialized fields as urban planning and architectural design integration. GWP adheres to the concept of "Global Wisdom Partnership", brings together various talents, takes "balance between creativity and practicality" as the design purpose, and enhances the comprehensive value of projects from multi-dimensional thinking. The business scope mainly covers super-tall headquarters, commercial complex, public landmarks, ecology tourism, culture and art center, and quality residential, and other types of architecture and space design. The works of design won more than hundred domestic and foreign well-known design awards.

37 Interactive Entertainment is a Top 20 global public gaming company, industry leader in the Chinese A share stock market, and National Key Enterprise for Cultural Output in 2019~2020. With its outstanding performance, 37 Interactive Entertainment has quickly rose to the top of China's stock market acquiring titles including "CSI 300 Index", "MSCI Index" and "New China Nifty 50" from Goldman Sachs and is now among the best culture and entertainment industry public companies in the Chinese A share stock market. The Guangzhou based 37 Interactive Entertainment has branch offices in Beijing, Shanghai, Anhui, Hubei, Hainan, Jiangsu, Sichuan, Hong Kong, Southeast Asia, Japan, South Korea, Europe, and North America. The company focuses on business segments including gaming and remote education and is actively expanding to other areas such as film and music production, artist agency, animation, media, VR/AR content, cultural and healthcare content, and social platform.