37 Interactive Entertainment HQ Highrise Building by Guowei Zhang

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DESIGN DETAILS
DESIGN NAME:
37 Interactive Entertainment HQ

PRIMARY FUNCTION:
Highrise Building

INSPIRATION:
Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.

OPERATION / FLOW / INTERACTION:
To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.

PROJECT DURATION AND LOCATION:
Desiged in July 2020 China

FITS BEST INTO CATEGORY:
Architecture, Building and Structure Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size of unit or building:88974㎡ Project size:6427㎡

TAGS:
High-rise, Office, Headquarter, Mix-used

RESEARCH ABSTRACT:
Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate. It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity

CHALLENGE:
This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator. 37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works.

ADDED DATE:
2021-05-08 10:00:58

TEAM MEMBERS (3) :
Designer: Guowei Zhang, Designer: Ping Wang and Designer: Luoxu Hua

IMAGE CREDITS:
GWP Architects

PATENTS/COPYRIGHTS:
patented. Patent No:ZL 2020 3 0523975. 9 Patent Holder: Guowei Zhang Year:2020 Jurisdiction: China National Intellectual Property Administration

Visit the following page to learn more: https://www.gwp-architects.com/index.html
CLIENT/STUDIO/BRAND DETAILS
NAME:
37 Interactive Entertainment

PROFILE:
37 Interactive Entertainment is a Top 20 global public gaming company, industry leader in the Chinese A share stock market, and National Key Enterprise for Cultural Output in 2019~2020. With its outstanding performance, 37 Interactive Entertainment has quickly rose to the top of China's stock market acquiring titles including "CSI 300 Index", "MSCI Index" and "New China Nifty 50" from Goldman Sachs and is now among the best culture and entertainment industry public companies in the Chinese A share stock market. The Guangzhou based 37 Interactive Entertainment has branch offices in Beijing, Shanghai, Anhui, Hubei, Hainan, Jiangsu, Sichuan, Hong Kong, Southeast Asia, Japan, South Korea, Europe, and North America. The company focuses on business segments including gaming and remote education and is actively expanding to other areas such as film and music production, artist agency, animation, media, VR/AR content, cultural and healthcare content, and social platform.

NOMINATION DETAILS

37 Interactive Entertainment Hq Highrise Building by Guowei Zhang is a Nominee in Architecture, Building and Structure Design Category.

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AWARD DETAILS

37 Interactive Entertainment Hq Highrise Building by Guowei Zhang is Winner in Architecture, Building and Structure Design Category, 2021 - 2022.



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