The annual international Municipal Innovation Exhibition and Conference takes place in Tel Aviv, Israel. The concept design for this year fair derived from the topic of innovation pertaining to Smart Cities. The design brief intended to create an experience along 3000 m2 where each visitor would be embarked in the discovery of the most recent innovations in regards to the City. The creation of a vertical town above an increasing urbanized world aimed to stimulate the imagination of the visitor with the feeling of finding himself in a City of Tomorrow.

Michele Berdugo is above all a passionate,creative and an epicurean. Her work reflects her out- of- the- box mind thinking: "nothing is impossible to create when you are able to imagine it". This is with no doubt what has contributed to her being picked for conceptualizing and designing memorable and successful experiences in the field of fairs and exhibitions. Her design perspective and talent are solicited in many other departments, such as private events, products and new brands launches, interior design and other.

For over 30 years, Promarket has been leading the world of experiential marketing in Israel. Armed with a strong strategy and creative department, Promarket tailors custom experiences for brands, companies and businesses. Whether it’s B2C ,B2B or anywhere in the digital sphere – we know how to take relationships between a business and its customers to the max. We’re experts in taking your messages, values and goals and turning it into a dazzling physical experience that can touch consumers and make them feel like they’re a part of your brand. The combination between Promarket’s creative and strategic capabilities along with our top-notch production and logistic abilities will ensure that our ideas come to life and make a real-life impact on consumer hearts and minds. From hosting luxurious company events, arranging experiential marketing events, planning incentive trips overseas or designing the perfect company vacation in Israel – our various production teams know exactly how to take your needs and wishes and turn your project into a once in a lifetime memorable experience. That’s what makes us who we are – the experience engineers.