Smart City Exhibition Design by Michele Berdugo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Smart City PRIMARY FUNCTION: Exhibition Design INSPIRATION: Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow. Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc. The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city. The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue. OPERATION / FLOW / INTERACTION: The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space. The second floor was reachable from the welcome hall. PROJECT DURATION AND LOCATION: The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel. |
PRODUCTION / REALIZATION TECHNOLOGY: In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge. SPECIFICATIONS / TECHNICAL PROPERTIES: Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks. 80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum 300 neon tubes light Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage, greenery, flowers, vases, decorative objects. TAGS: fair, exhibition, installation, designer, organizer, smartcity, trade RESEARCH ABSTRACT: The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc. The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristi CHALLENGE: The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations. ADDED DATE: 2021-04-03 17:40:22 TEAM MEMBERS (4) : Yaniv Fogel, Assaf Avivi, Vladi Brodetski and IMAGE CREDITS: Image #1: Marvin Chicheportiche, MUNIEXPO, 2020 Image #2: Marvin Chicheportiche, MUNIEXPO, 2020 Image #3: Marvin Chicheportiche, MUNIEXPO, 2020 Image #4: Gadi Siera, MUNIEXPO, 2020 Image #5: Marvin Chicheportiche, MUNIEXPO, 2020 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Promarket Group PROFILE: For over 30 years, Promarket has been leading the world of experiential marketing in Israel. Armed with a strong strategy and creative department, Promarket tailors custom experiences for brands, companies and businesses. Whether it’s B2C ,B2B or anywhere in the digital sphere – we know how to take relationships between a business and its customers to the max. We’re experts in taking your messages, values and goals and turning it into a dazzling physical experience that can touch consumers and make them feel like they’re a part of your brand. The combination between Promarket’s creative and strategic capabilities along with our top-notch production and logistic abilities will ensure that our ideas come to life and make a real-life impact on consumer hearts and minds. From hosting luxurious company events, arranging experiential marketing events, planning incentive trips overseas or designing the perfect company vacation in Israel – our various production teams know exactly how to take your needs and wishes and turn your project into a once in a lifetime memorable experience. That’s what makes us who we are – the experience engineers. |
| AWARD DETAILS | |
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Smart City Exhibition Design by Michele Berdugo is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Michele Berdugo. · Click here to register inorder to view the profile and other works by Michele Berdugo. |
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