Olga Takhtarova Wink Lashes Packaging
Wink Lashes Packaging is Golden Design Award winner in 2020 - 2021 Packaging Design Award Category.
Wink Lashes Packaging

For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.

Wink Lashes Packaging
Olga Takhtarova Wink Lashes
Olga Takhtarova Packaging
Olga Takhtarova design
Olga Takhtarova design
Olga Takhtarova

My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified. Vivid emotions make me an effective result for complex projects that lasted for months. Invested heavily and with much energy in them. To become a great designer, you must practice a lot. This is the only way to get experience. In order to create out-of-box solutions and be a real expert, you need to improve your skills constantly, move the bar upwards, step out of your comfort zone, learn new things, work on mistakes and improve your visual culture. Despite how good a specialist you are, if you do not know how to communicate with people, interact with them, you will not be able to sell your work.


We specialise in creative design and brand development for start-ups, small, large, local and globally operating companies for projects varying between hospitality, architecture, commercial, art & culture, health & beauty, technology and more. We love to solve problems with fun creativity, create effective and tailored yet functional design solutions that attract, engage and inspire.