Wink Lashes Packaging by Olga Takhtarova

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DESIGN DETAILS
DESIGN NAME:
Wink Lashes

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.

OPERATION / FLOW / INTERACTION:
The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic. The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.

PROJECT DURATION AND LOCATION:
German, Nuremberg the project began in March 2020 and ended in February 2021

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Сardboard, plastic, foil stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gel remover - 30х30х105 mm Primer - 36х20х79 mm Glue accelerator - 36х20х79 mm Cream remover - 50х50х37 mm Glue idol, unique, obsidian, volumizer - 65x90 mm Magnet box - 58,5х20х125 mm Cover - 52х111 mm Easy fan lashes, mink lashes, silk lashes - 52х111 mm Mini-kit - 62x62 mm

TAGS:
packaging, lashes, professional, cosmetics, magic

RESEARCH ABSTRACT:
Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence. The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.

CHALLENGE:
As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.

ADDED DATE:
2021-03-13 13:49:09

TEAM MEMBERS (1) :


IMAGE CREDITS:
Olga Takhtarova, 2020.

Visit the following page to learn more: https://sotdesign.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
SOT B&D

PROFILE:
We specialise in creative design and brand development for start-ups, small, large, local and globally operating companies for projects varying between hospitality, architecture, commercial, art & culture, health & beauty, technology and more. We love to solve problems with fun creativity, create effective and tailored yet functional design solutions that attract, engage and inspire.

NOMINATION DETAILS

Wink Lashes Packaging by Olga Takhtarova is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Olga Takhtarova is also kept secret. This information will also be available later.
AWARD DETAILS

Wink Lashes Packaging by Olga Takhtarova is Winner in Packaging Design Category, 2020 - 2021.



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