Noriko Hirai (Nina) Nissan Note Car Brochure
Nissan Note Car Brochure is Golden Design Award winner in 2020 - 2021 Advertising, Marketing and Communication Design Award Category.
Nissan Note Car Brochure

Nissan's new Note car model catalog was the most important car model for Nissan, as it was the best selling car model in the company, so it had to get the absolute best sales. Also, in July 2020, Nissan changed its company logo and brand guidelines. In addition, the world was in the midst of a severe Covid-19 situation. Under these circumstances, how could we bring this car to the world? What made this project unique and different from others was the exquisite graphics used to create it.

Nissan Note Car Brochure
Noriko Hirai (Nina) Nissan Note
Noriko Hirai (Nina) Car Brochure
Noriko Hirai (Nina) design
Noriko Hirai (Nina) design
Noriko Hirai (Nina)

She has a unique background, having worked as a kindergarten teacher before becoming a designer. After becoming a designer, she worked as an art director and creative director at local advertising agencies and design companies in the USA, Sweden, Spain, and Finland before returning to Japan in 2013. Since 2019, she has been the executive creative director of eg+worldwide / Designory Japan. As well as being a creator, she is also a calligrapher, becoming the youngest ever assistant teacher of calligraphy at the age of 15, the only person in Japan to obtain the highest dan at the age of 17, and a master calligrapher at the age of 23. She is also a multi-talented mindfulness therapist, eating psychology coach, and Scandinavian lifestyle stylist, and is active in the Japanese media.

Nissan Motor Corporation

TheNissan Motor Company, a Japanesemultinationalautomobile manufacturerheadquartered inNishi-Ku, Yokohama, Japan. The company sells its vehicles under the Nissan,Infiniti, andDatsunbrands (with in-house performance tuning products labeledNismo). The company traces its name to the Nissanzaibatsu, now calledNissan Group. Since 1999, Nissan has been part of theRenault–Nissan–Mitsubishi Alliance(Mitsubishi joining in 2016), a partnership between Nissan andMitsubishi Motorsof Japan, withRenaultof France. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Since October 2016 Nissan has held a 34% controlling stake in Mitsubishi Motors.