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| DESIGN DETAILS |
DESIGN NAME:
Nissan Note
PRIMARY FUNCTION:
Car Brochure
INSPIRATION:
The lightness of NOTE and the renewed brand symbol of NIssan.
What happens when you cross the new Nissan wind with the light and friendly atmosphere of the NOTE model?
We tried to create an image that follows these two concepts.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nissan's new NOTE car model catalog was the most important car model for Nissan, as it was the best selling car model in the company, so it had to get the absolute best sales. Also, in July 2020, Nissan changed its company logo and brand guidelines. In addition, the world was in the midst of a severe COVID-19 situation. Under these circumstances, how could we bring this car to the world? What made this project unique and different from others was the exquisite graphics used to create it.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in December 2019 in Yokohama and finished in September 2020 Yokohama.
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
H 250mm /W 250mm 28pages
TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2021-03-07 12:19:28
TEAM MEMBERS (1) :
Yasuyuki Nagato, Ryuta Hori, Iwaki Shiraishi
IMAGE CREDITS:
Noriko Hirai, 2020.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Nissan Motor Corporation
PROFILE:
TheNissan Motor Company, Ltd.is a Japanesemultinationalautomobile manufacturerheadquartered inNishi-Ku, Yokohama, Japan. The company sells its vehicles under the Nissan,Infiniti, andDatsunbrands (with in-house performance tuning products labeledNismo). The company traces its name to the Nissanzaibatsu, now calledNissan Group.
Since 1999, Nissan has been part of theRenault–Nissan–Mitsubishi Alliance(Mitsubishi joining in 2016), a partnership between Nissan andMitsubishi Motorsof Japan, withRenaultof France. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Since October 2016 Nissan has held a 34% controlling stake in Mitsubishi Motors.
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| COMMENTS |
| Giulia Esposito |
Comment #14057 on December 27, 2022, 5:44 pm |
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I am absolutely delighted to be able to view the A' Design Award-winning work of "Nissan Note - Car Brochure" and appreciate the level of creativity and excellence achieved by the designer! The level of intricate detail, bold colour choices and the overall level of finesse of the brochure make it an exemplary piece of communication design. It is inspiring to witness how the design communicates the desired message with such clarity and confidence. I am thrilled to have been able to admire this work and am sure it will be remembered as a masterpiece of design! All credit goes to the talented Noriko Hirai for this remarkable work.
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| Valentina Rossi |
Comment #39726 on January 3, 2023, 12:49 pm |
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This car brochure is a stunning example of creativity and innovation, showing off the new Nissan brand logo and capturing the lightness of the NOTE model. It is an exquisite work of art that stands out from its peers.
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| Thomas Anderson |
Comment #40038 on January 3, 2023, 12:56 pm |
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I am truly inspired by the work done by the designer in creating the car brochure for Nissan Note! The exquisite graphics and the combination of the new Nissan wind and the light and friendly atmosphere of the NOTE model are simply brilliant. It is a masterpiece that captures the essence of the brand and its message perfectly, despite the challenging circumstances of the pandemic and the change of the company logo and brand guidelines. It is a true testament to the design skills and creativity of the designer and a joy to behold. Congratulations to them for this truly well-deserved award!
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| Patricia Miller |
Comment #44658 on January 3, 2023, 2:48 pm |
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Nissan Note car brochure is a stunning example of creative and effective advertising, marketing and communication design.
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| Anna Ivanova |
Comment #72019 on January 4, 2023, 3:40 am |
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I am delighted to see the award-winning work of Noriko Hirai, 'Nissan Note' Car Brochure. It is a great example of outstanding Advertising, Marketing and Communication Design, and the results are stunning. Well done!
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| Paul Phillips |
Comment #72535 on January 4, 2023, 3:54 am |
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It is absolutely inspiring to see the incredible work of this car brochure! The idea to combine the exquisite graphics with a car model catalog was a brilliant move and it is no surprise that this project was a success. The designer was able to effectively showcase the new Nissan Note car model in a way that was sure to attract attention. The creativity and thought process behind this work is truly admirable and it is evident that the designer put a great deal of effort into this project. This is an amazing accomplishment and a testament to the designer's talent and hard work.
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| Elena Petrenko |
Comment #75972 on January 4, 2023, 5:34 am |
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This car brochure is an exquisite fusion of graphic design, brand identity and innovative marketing, creating an image that is both modern and inviting.
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| Chloe Turner |
Comment #89388 on January 4, 2023, 3:47 pm |
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I'm absolutely in awe of the work done for the Nissan Note Car Brochure! To be able to combine the lightness of the NOTE and the renewed brand symbol of Nissan is no easy task, and Noriko Hirai has done it with such finesse and elegance. The imagery really captures the two concepts, and I'm in love with how the visuals represent the lightness and the brand symbol. It's works like this that make me appreciate the skill and dedication behind the art of design. Noriko Hirai's work has certainly earned the A' Design Award and I'm glad they were recognized for their hard work!
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