Aesthetics set Rx1 apart from other products in its category, but are appropriate for the context; it is a device normally hidden in an electronic closet and only seen when servicing. It embodies brand building design features that will be reused for other products (infographics, vents and rounded form). Graphics clearly indicate what plug has issues for improved usability, and they save cost by allowing led groups. Cost is also saved by capturing led Pcb close to surface, eliminating light pipes. Internal atrium and vent cooling strategy is optimized for efficient convection when wall mounted

With more than 20 years of award winning in-house & consultancy product design experience, my career focus is industrial design, innovation strategy, and high quality production. Crea Inc was started in 2004 in Colorado to work for a small tech startup there, and has continued successfully serving clients across the US, Europe, and globally. It is currently based in Bristol UK, a creative capital of Britain. Creative challenges are my passion and am always searching for opportunities to bring great products into the world.

We are an industrial design and innovation consultancy, founded and managed by Travis Baldwin in Bristol UK. We service global clients and specialize delivering high quality physical product solutions that are focused on appeal for key markets and crafted to be highly fit for use.