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Noriko Hirai (Nina) Mitsubishi Motors Eclipse Cross Brochures of Car Products and Functions
Mitsubishi Motors Eclipse Cross Brochures of Car Products and Functions is Silver Design Award winner in 2020 - 2021 Advertising, Marketing and Communication Design Award Category.
Mitsubishi Motors Eclipse Cross Brochures of Car Products and Functions

With the PHEV system and twin-motor 4WD, we were thorough in filming and creating elaborate graphics to show the car's endlessly pleasant driving experience even when the drive battery was running low. We put our hearts and souls into this project, expressing more than usual the meticulousness and delicacy that only the Japanese can offer.

Mitsubishi Motors Eclipse Cross Brochures of Car Products and Functions
Noriko Hirai (Nina) Mitsubishi Motors Eclipse Cross
Noriko Hirai (Nina) Brochures of Car Products and Functions
Noriko Hirai (Nina) design
Noriko Hirai (Nina) design
Noriko Hirai (Nina)

She has a unique background, having worked as a kindergarten teacher before becoming a designer. After becoming a designer, she worked as an art director and creative director at local advertising agencies and design companies in the USA, Sweden, Spain, and Finland before returning to Japan in 2013. Since 2019, she has been the executive creative director of eg+worldwide / Designory Japan. As well as being a creator, she is also a calligrapher, becoming the youngest ever assistant teacher of calligraphy at the age of 15, the only person in Japan to obtain the highest dan at the age of 17, and a master calligrapher at the age of 23. She is also a multi-talented mindfulness therapist, eating psychology coach, and Scandinavian lifestyle stylist, and is active in the Japanese media.

Mitsubishi Motors Corporation

Mitsubishi Motors Corporationis a Japanesemultinationalautomotivemanufacturer headquartered inMinato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth-largest Japaneseautomakerand the nineteenth-largest worldwide by production. Since October 2016, Mitsubishi has been one-third (34%) owned byNissan, and thus a part of theRenault–Nissan–Mitsubishi Alliance. Besides being part of the Renault–Nissan–Mitsubishi Alliance, it is also a part ofMitsubishikeiretsu, formerly the biggest industrial group in Japan, and the company was originally formed in 1970 from the automotive division ofMitsubishi Heavy Industries.