Mitsubishi Motors Eclipse Cross Brochures of Car Products and Functions by Noriko Hirai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mitsubishi Motors Eclipse Cross PRIMARY FUNCTION: Brochures of Car Products and Functions INSPIRATION: With the story of driving through the city in this car, I expressed a car that runs alongside nature and runs into the future. The lightness of the PHEV and the image of a young couple shopping in a carefree manner came to mind when I created this car. UNIQUE PROPERTIES / PROJECT DESCRIPTION: With the PHEV system and twin-motor 4WD, we were thorough in filming and creating elaborate graphics to show the car's endlessly pleasant driving experience even when the drive battery was running low. We put our hearts and souls into this project, expressing more than usual the meticulousness and delicacy that only the Japanese can offer. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in April 2020 in Tokyo and finished in August 2020 in Tokyo. |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: A4 size / 18 pages TAGS: Printing, Brochure, Graphic Design, Car Graphics RESEARCH ABSTRACT: We conducted a thorough hearing on the features of the ECRIPSE CROSS car, its target audience, target sales volume, and sales launch date. We superimposed this information on the Mitsubishi Motors brand, went to photograph it, and incorporated it into elaborate graphics. CHALLENGE: We had to do a lot of filming in Covid-19, and it was difficult to figure out how to make it complete with inadequate filming equipment and insufficient staff resources. ADDED DATE: 2021-03-07 07:31:38 TEAM MEMBERS (1) : Takanori Utsumi, Junichi Sugawara IMAGE CREDITS: 画像＃1 PATENTS/COPYRIGHTS: COPYRIGHT 2020, Mitsubishi Motors.co ALL RIGHTS ARE RESERVED. |
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| Visit the following page to learn more: https://www.egplusww.com/ja/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Mitsubishi Motors Corporation PROFILE: Mitsubishi Motors Corporationis a Japanesemultinationalautomotivemanufacturer headquartered inMinato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth-largest Japaneseautomakerand the nineteenth-largest worldwide by production. Since October 2016, Mitsubishi has been one-third (34%) owned byNissan, and thus a part of theRenault–Nissan–Mitsubishi Alliance. Besides being part of the Renault–Nissan–Mitsubishi Alliance, it is also a part ofMitsubishikeiretsu, formerly the biggest industrial group in Japan, and the company was originally formed in 1970 from the automotive division ofMitsubishi Heavy Industries. |
| AWARD DETAILS | |
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Mitsubishi Motors Eclipse Cross Brochures of Car Products and Functions by Noriko Hirai is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Noriko Hirai. · Click here to register inorder to view the profile and other works by Noriko Hirai. |
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