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Fabiano Dalmácio The Book That Grew Grazing Guide
The Book That Grew Grazing Guide is Platinum Design Award winner in 2020 - 2021 Fine Arts and Art Installation Design Award Category.
The Book That Grew Grazing Guide

A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare, a truly powerful number that will massively improve the sustainability of even the most efficient farm. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.

The Book That Grew Grazing Guide
Fabiano Dalmácio The Book That Grew
Fabiano Dalmácio Grazing Guide
Fabiano Dalmácio design
Fabiano Dalmácio design
Fabiano Dalmácio

Fabiano Dalmácio is a Senior Art Director at Rothco, part of Accenture Interactive in Dublin, Ireland. Fab (as he is known) is Brazilian, and an Irish citizen. He has been making interesting and/or weird things in advertising since 2003. After spending 8 years in the Brazilian ad industry, Fabiano moved to Ireland in 2011. Fab has created award-winning ideas for brands such as AIB, Guinness, Tesco, MINI and BMW. He has been awarded at Cannes Lions, D&AD, The One Show, Clio, Epica, featured by Lürzer's Archive, and also part of the jury at New York Festivals, Ad Stars, Lisbon Tech and Adforum PHNX Tribute.

Rothco, part of Accenture Interactive

Rothco, part of Accenture Interactive is a world class creative agency. We partner with ambitious clients and brands and work with them to achieve their true potential. We do this by listening, learning, creating, inventing and delivering ground-breaking ideas. Our services span every device, platform and medium where brands are seen and experienced; from multi-market TV campaigns to mobile first interactions and everything in between. Ultimately, we ensure the best possible brand experience for our clients and their customers.