The packaging is designed around Dunhuang culture, the brand gene of Longnanchun, which inherits the Millennium culture and conveys it to consumers with novel expressions. The inspiration of the shape comes from Dunhuang arch and the image of flying fairy's rebound pipa, which makes the whole packaging inherit the precious Chinese culture.

Gansu Longnanchun baijiu Industry (Group) Co., Ltd. is a liquor brewing enterprise with a history of nearly 50 years, and is now a large state-owned enterprise.Gansu Longnan Spring Wine Industry (Group) Co., Ltd. is located at the southern foot of Qinling Mountains and the upper reaches of Jialing River, which is called Fujia Town of Huixian County. There are beautiful mountains and rivers, mild climate, abundant products and sweet water quality. As early as the Western Han Dynasty, the wine industry developed and was the cradle of liquor production in Gansu.