Longnanchun Chinese Baijiu by Manling Lin

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DESIGN DETAILS
DESIGN NAME:
Longnanchun

PRIMARY FUNCTION:
Chinese Baijiu

INSPIRATION:
Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.

OPERATION / FLOW / INTERACTION:
Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"

PROJECT DURATION AND LOCATION:
2020.05.15-2021.09.25

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Ceramic bottle, ceramic lid, acrylic box

SPECIFICATIONS / TECHNICAL PROPERTIES:
156mm×156mm×340mm

TAGS:
Dunhuang,Heavenly Fairy Bounces Pipa , Entrepreneurs, founders, Leader

RESEARCH ABSTRACT:
The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .

CHALLENGE:
In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.

ADDED DATE:
2021-03-04 08:57:57

TEAM MEMBERS (1) :
Manling Lin and Sheng Xie

IMAGE CREDITS:
Manling Lin, 2020.

Visit the following page to learn more: https://www.diga-sz.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
DIGA CREATIVE DESIGN

PROFILE:
Gansu Longnanchun baijiu Industry (Group) Co., Ltd. is a liquor brewing enterprise with a history of nearly 50 years, and is now a large state-owned enterprise.Gansu Longnan Spring Wine Industry (Group) Co., Ltd. is located at the southern foot of Qinling Mountains and the upper reaches of Jialing River, which is called Fujia Town of Huixian County. There are beautiful mountains and rivers, mild climate, abundant products and sweet water quality. As early as the Western Han Dynasty, the wine industry developed and was the cradle of liquor production in Gansu.

NOMINATION DETAILS

Longnanchun Chinese Baijiu by Manling Lin is a Nominee in Packaging Design Category.

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AWARD DETAILS

Longnanchun Chinese Baijiu by Manling Lin is Winner in Packaging Design Category, 2020 - 2021.



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