The Clarity logo redesign was headed by the internal design team of Jeffery Fulton and Zoe Rogers. The Clarity logo is a combination of the two different symbols used in coding, housed in a triangle that conveys onward movement. Dark blue communicates trust and the bright blue communicates tech. Finally, Neo Sans is used for the typeface for its modern aesthetic that pairs well with the logos rounded corners.

Clarity is a tech company specializing in digital services and transformation. Clarity has come a long way from its inception in 2012 and has grown in a number of ways. In size, in diversity, clients, and their processes. Clarity focuses on connecting people with the technology necessary to make their country (United States), and the world, a better, safer place. Discovering the technology and understanding the need is part of that quest. They practice servant leadership, respectful dialogue, technical excellence, and supporting and trusting one another.

Clarity is a tech company specializing in digital services and transformation. Clarity has come a long way from its inception in 2012 and has grown in a number of ways. In size, in diversity, clients, and their processes. Clarity focuses on connecting people with the technology necessary to make their country (United States), and the world, a better, safer place. Discovering the technology and understanding the need is part of that quest. They practice servant leadership, respectful dialogue, technical excellence, and supporting and trusting one another.