Clarity Corporate Identity by Jeffery Fulton

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DESIGN DETAILS
DESIGN NAME:
Clarity

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise. thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, <>,[], and {} to design with.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-02-28 20:46:31

TEAM MEMBERS (2) :
Jeffery Fulton and Zoe Rogers

IMAGE CREDITS:
Jeffery Fulton, 2020.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Clarity Innovations

PROFILE:
Clarity is a tech company specializing in digital services and transformation. Clarity has come a long way from its inception in 2012 and has grown in a number of ways. In size, in diversity, clients, and their processes. Clarity focuses on connecting people with the technology necessary to make their country (United States), and the world, a better, safer place. Discovering the technology and understanding the need is part of that quest. They practice servant leadership, respectful dialogue, technical excellence, and supporting and trusting one another.

NOMINATION DETAILS

Clarity Corporate Identity by Jeffery Fulton is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Clarity Corporate Identity by Jeffery Fulton is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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