Using user centric data driven process to ensure its beautifully uniqueness, answering user latent needs, meet the accessibility standard, and finger friendly. Design thinking workshops and user research were conducted to ensure that Dyonisus will be desired by target users, viable for businesses, and technically feasible. Challenges for the designer is to ideate design with solutions that answer the different target users' needs, esp. owners and drivers to ensure that it is delivering a good user experience to whomever use Dyonisus. Prototype was developed, tested, and improved until final.

Awarded "Top 50 Marketing and Advertising Leaders" from MARsum with Over 18 years experiences working on delivering best UX and CX. Obtained "Brand Management: Aligning Business, Brand and Behaviour" certificate from University of London. Currently, I assume the role of the Head of MarTech in the division of Digital Center of Excellence at Banpu Public Company Limited - the leading energy company in Asia Pacific. Prior to this, I was Head of UX/UI design team. Before joining Banpu, I was Head of CX of a regional FinTech and Head of UX/UI Design Team of a UK FinTech Company based in Bangkok responsible for designing Banking Platform, Marketplace as well as Omni Channels.

Founded by a doctor and a designer who have experienced in both online and offline marketing and branding strategies. “A Cuppa” in English means “do you want some (drink)?”, They named their academy “a cuppa” because they would like the students to enjoy drinking both theoretical knowledge and practical expertise. So, the students will understand and able to perform well with their careers and businesses. They are attempting to build “A Cuppa” Academy to further become a community where people come to learn and share their experiences as well as help each others toward the greater goods, like come to sip a cup of tea or coffee in a cafe.