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DESIGN DETAILS |
DESIGN NAME: Dyonisus
PRIMARY FUNCTION: Logistic Fleets Management
INSPIRATION: Road transportation is the largest logistic connection for Thailand and ASEAN and China, yet about 90 percent of logistic fleets are SMEs, they are suffering with limited market reach as there is no marketplace for small logistics companies to publicly build awareness. Operating costs are higher, not very well managed compared to the larger enterprises. Developing Dyonisus to become the national smart logistics fleet management platform is a challenge yet a greener and smarter solution.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Dyonisus is Thai National smart logistic fleet single management platform for B2B2C that will enable users to reserve, track, trace, manage and monitor their deliveries and consignments. Data-Driven UX design is the main distinguish of this design from the others as it is derived from user research. The UI design is another differentiation, not just the beauty but considered also standard of accessibility, finger friendly. Together, its UX and UI design will deliver best experience to the users.
OPERATION / FLOW / INTERACTION: Dyonisus is developing to be a smart logistic fleet e-marketplace that enable operators to connect with each others as well as their customers and helps managing their vehicles to be more efficient and effective in terms of saving operating costs as well as Realtime track, trace and monitor their vehicles, containers and products.
PROJECT DURATION AND LOCATION: The Design has started since February 2021 in Bangkok, Thailand and development to be finished within 12 months (design and coding). After launching, the platform will firstly be used as a national logistic infrastructure for Thailand and then will be expanding to serve the ASEAN and China road logistic networks. It is planning to be continuously improve to ensure that it is address and deliver the best user experience to the users as well as deliver the most effective way of manage their logistic demands and transactions.
FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design
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PRODUCTION / REALIZATION TECHNOLOGY: Dyonisus is a human-centric data driven logistic fleet single management platform. It is building on cloud technology using API and react native that will fit any mobile devices to offer convenience and best experience to all the users.
SPECIFICATIONS / TECHNICAL PROPERTIES: This application is designed to fit iOS and Android operating system in any screen sizes.
TAGS: Dyonisus, Logistic fleets, User Experience, User Interface, Interaction design
RESEARCH ABSTRACT: Prior to UX and UI design, I conducted user research using design thinking to empathize, define and ideate solutions with logistic operators, business customers and individual consumers. After understanding their pain points and ideate solutions, prototype was built to qualitatively test with a few target users to ensure that design flows and interactions are matched their needs and they are willing to adopt this new platform.
CHALLENGE: The most challenge I faced for designing Dyonisus is accessing the key informants who are the owners and operators of the logistic fleets in Thailand as well as having a discuss with men in authorities to obtain government support as the officers are sometime do not really understand how to build and operate the platform to make a business sustainable.
ADDED DATE: 2021-02-28 16:36:16
TEAM MEMBERS (1) :
IMAGE CREDITS: Paid cover truck photo from iStockPhotoStock.Com - Credit grandriver, License free on Han Chenxu's truck photo from unsplash.com.
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Independent Muffin Limited Partnership
PROFILE: Founded by a doctor and a designer who have experienced in both online and offline marketing and branding strategies. “A Cuppa” in English means “do you want some (drink)?”, They named their academy “a cuppa” because they would like the students to enjoy drinking both theoretical knowledge and practical expertise. So, the students will understand and able to perform well with their careers and businesses. They are attempting to build “A Cuppa” Academy to further become a community where people come to learn and share their experiences as well as help each others toward the greater goods, like come to sip a cup of tea or coffee in a cafe.
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COMMENTS |
Giulia Esposito |
Comment #13921 on December 27, 2022, 4:59 pm |
I am truly inspired by the creative excellence of "Dyonisus". This innovative Logistic Fleets Management interface and interaction design is an exemplary demonstration of how effective design can help make complex tasks easier. It is a delight to witness how the designer has managed to make the user interface not only visually appealing but also highly functional. This is a remarkable accomplishment and a prime example of extraordinary design. Congratulations Juthamas Vadhanapanich for winning the A' Design Award!
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Mark Allen |
Comment #90824 on January 4, 2023, 5:23 pm |
This amazing work is a great example of how user research, data-driven UX design, and UI design can come together to create a powerful and accessible platform for logistic fleets. It is inspiring to see how a platform can be developed to empower SMEs to better manage their deliveries, consignments, and operations. The use of cloud technology and API really makes this platform stand out, allowing users to enjoy the best experience possible. Congratulations on winning the A' Design Award!
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Elisabeth Clark |
Comment #92073 on January 4, 2023, 6:46 pm |
I'm absolutely thrilled to see Juthamas Vadhanapanich's work, Dyonisus, win the A' Design Award for Interface and Interaction Design! The effort put into understanding the needs of logistic operators, business customers and individual consumers before designing the UX and UI has clearly paid off. The attention to detail, from the data-driven UX design to the finger-friendly UI design, is truly impressive. This is an outstanding example of how good design can provide a much-needed solution to a real-world problem. Kudos to Juthamas Vadhanapanich for their amazing work!
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