Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand. The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavor liquor.

UNIDEA BANK is a product design company with "strategy as the guide, visual expression as the means, and product landing as the goal". Good at digging out the "invisible value" of products and restoring the "intrinsic value" of products; with an international perspective, promote the upgrading of local brands and advocate appropriate design.

Hankol Liquor Co., Ltd., a new consumer brand in China, is called Hanke for short. Ji Hao, the first brand marketing expert in China to upgrade the “Visual Hammer” theory，raised the “Visual Positioning” to a strategic height。He also took the lead in putting forward the idea of "Visual Competition" based on customers' mind, and is committed to promoting the brand visual marketing to be scientific. Zhang xiaoming, good at digging out the "invisible value" of products and restoring the "intrinsic value" of products; with an international perspective, promote the upgrading of local brands and advocate appropriate design.