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| DESIGN DETAILS |
DESIGN NAME:
Hankol Liquor
PRIMARY FUNCTION:
Packaging Design
INSPIRATION:
Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
OPERATION / FLOW / INTERACTION:
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
PROJECT DURATION AND LOCATION:
Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The outer packaging box uses environmentally friendly EPP materials
SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer box size 200mmx80mmx210mm
TAGS:
packaging
RESEARCH ABSTRACT:
Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
CHALLENGE:
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
ADDED DATE:
2021-02-28 10:28:25
TEAM MEMBERS (3) :
HANKOL, Ji Hao and Zhang XiaoMing
IMAGE CREDITS:
Image all: Photographer Chen yue, 2020
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
HANKOL/Ji Hao/Zhang XiaoMing
PROFILE:
Hankol Liquor Co., Ltd., a new consumer brand in China, is called Hanke for short.
Ji Hao, the first brand marketing expert in China to upgrade the “Visual Hammer” theory，raised the “Visual Positioning” to a strategic height。He also took the lead in putting forward the idea of "Visual Competition" based on customers' mind, and is committed to promoting the brand visual marketing to be scientific.
Zhang xiaoming, good at digging out the "invisible value" of products and restoring the "intrinsic value" of products; with an international perspective, promote the upgrading of local brands and advocate appropriate design.
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