The logo of the School of Journalism is made up of a paradoxical graph which is composed of two books that toward different orientations. The books represent the knowledge which should be possessed by the students major in journalism profession. The books toward different orientations but combine with each other imply that the students in journalism profession should hold the objective and fair job prospect, and occupational attitude that concerns positive and negative views. At the same time, this figure also likes a nib, which symbolizes the critical spirit and sharp writing skills.

The School of Journalism of Communication University of China is the highest academic institution in the Chinese press. This school is the first teaching and research institution in China to develop journalism talents, and has trained a large number of well-known journalists and program hosts.