The shape of the logo was inspired by street signs in London. The main color of brand logo is extracted from Van Gogh's work Sunflower. Orange is the color of tulip flowers and sunlight, while the color of the brand is with reduced saturation, bearing the meanings that the long-term homeless life has added this bright orange a thin layer of gray. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.

Born in Shenzhen, China. Graduate from University for the Creative Arts（UK）, and got Master degree of Design Innovation and Brand Management in 2019. Founder of Monka Design Shenzhen. With full passion to explore the world during holidays，Mingjun has been traveling around 20 countries and gained creative inspiration from different cultures.