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Noriko Hirai (Nina) Mitsubishi Motors Outlander Brochures of Car Products and Functions
Mitsubishi Motors Outlander Brochures of Car Products and Functions is Silver Design Award winner in 2020 - 2021 Advertising, Marketing and Communication Design Award Category.
Mitsubishi Motors Outlander Brochures of Car Products and Functions

The powerful acceleration of the twin-motor 4WD. And an overwhelmingly quiet and smooth ride. In the midst of COVID-19, a state of emergency was declared in Japan, and it was very difficult to find a way to express this car to the fullest with minimal shooting. To make the most of the car's characteristics, the team focused on diversity in casting. The car's unique characteristics and diversity. How do they make the most of these two things? And how will Mitsubishi Motors' cars perform in the world of the new normal? They thought this through theoretically and incorporated it into the visuals.

Mitsubishi Motors Outlander Brochures of Car Products and Functions
Noriko Hirai (Nina) Mitsubishi Motors Outlander
Noriko Hirai (Nina) Brochures of Car Products and Functions
Noriko Hirai (Nina) design
Noriko Hirai (Nina) design
Noriko Hirai (Nina)

She has a unique background, having worked as a kindergarten teacher before becoming a designer. After becoming a designer, she worked as an art director and creative director at local advertising agencies and design companies in the USA, Sweden, Spain, and Finland before returning to Japan in 2013. Since 2019, she has been the executive creative director of eg+worldwide / Designory Japan. As well as being a creator, she is also a calligrapher, becoming the youngest ever assistant teacher of calligraphy at the age of 15, the only person in Japan to obtain the highest dan at the age of 17, and a master calligrapher at the age of 23. She is also a multi-talented mindfulness therapist, eating psychology coach, and Scandinavian lifestyle stylist, and is active in the Japanese media.

Mitsubishi Motors Corporation

Mitsubishi Motors Corporationis a Japanesemultinationalautomotivemanufacturer headquartered inMinato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth-largest Japaneseautomakerand the nineteenth-largest worldwide by production. Since October 2016, Mitsubishi has been one-third (34%) owned byNissan, and thus a part of theRenault–Nissan–Mitsubishi Alliance. Besides being part of the Renault–Nissan–Mitsubishi Alliance, it is also a part ofMitsubishikeiretsu, formerly the biggest industrial group in Japan, and the company was originally formed in 1970 from the automotive division ofMitsubishi Heavy Industries.