Mitsubishi Motors Outlander Brochures of Car Products and Functions by Noriko Hirai

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DESIGN DETAILS
DESIGN NAME:
Mitsubishi Motors Outlander

PRIMARY FUNCTION:
Brochures of Car Products and Functions

INSPIRATION:
To make the most of the car's characteristics, we focused on diversity in casting. The car's unique characteristics and diversity. How do we make the most of these two things? And how will Mitsubishi Motors' cars perform in the world of the new normal? We thought this through theoretically and incorporated it into the visuals.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The powerful acceleration of the twin-motor 4WD. And an overwhelmingly quiet and smooth ride. In the midst of COVID-19, a state of emergency was declared in Japan, and it was very difficult to find a way to express this car to the fullest with minimal shooting.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project has started in April 2020 and ended in September 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
To begin with, we conducted a thorough identification of the requirements with the client. After carefully researching where the customer targets were, we thoroughly discussed the characteristics of the car with the client. After deciding on the direction of the project, including the characteristics of Mitsubishi Motors, our copywriter and creative director discussed the structure and story of the catalog and reached a consensus with the client. The location and models were then decided upon, and the shooting took place. After that, our CG team put the final touches on the project.

SPECIFICATIONS / TECHNICAL PROPERTIES:
W 210mm x H 297 mm / Paper Brochure

TAGS:
Printing, Brochure, Graphic Design, Car Graphics

RESEARCH ABSTRACT:
-

CHALLENGE:
COVID - Shooting and casting a car in the middle of 19

ADDED DATE:
2021-02-27 10:15:23

TEAM MEMBERS (3) :
Takanori Utsumi / CD, Junichi Sugawara / AD and Koji Yoshii /CW

IMAGE CREDITS:
c

PATENTS/COPYRIGHTS:
©︎2020 Mitsubishi Motors K.K. All Rights Are Reserved

Visit the following page to learn more: https://www.egplusww.com/ja/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Mitsubishi Motors Corporation

PROFILE:
Mitsubishi Motors Corporationis a Japanesemultinationalautomotivemanufacturer headquartered inMinato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth-largest Japaneseautomakerand the nineteenth-largest worldwide by production. Since October 2016, Mitsubishi has been one-third (34%) owned byNissan, and thus a part of theRenault–Nissan–Mitsubishi Alliance. Besides being part of the Renault–Nissan–Mitsubishi Alliance, it is also a part ofMitsubishikeiretsu, formerly the biggest industrial group in Japan, and the company was originally formed in 1970 from the automotive division ofMitsubishi Heavy Industries.



NOMINATION DETAILS

Mitsubishi Motors Outlander Brochures of Car Products and Functions by Noriko Hirai is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Mitsubishi Motors Outlander Brochures of Car Products and Functions by Noriko Hirai is Winner in Advertising, Marketing and Communication Design Category, 2020 - 2021.



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COMMENTS
Giulia Esposito Comment #13811 on December 27, 2022, 4:22 pm
I am so impressed with the work titled "Mitsubishi Motors Outlander", and the attention to detail that is evident in the design. Every element of the brochure has been carefully considered and executed in a way that clearly communicates the product and its functions. The design is a perfect balance of visuals and information, making it both visually attractive and easy to navigate. It is a great example of how advertising, marketing and communication design can be used to effectively promote a product. Congratulations to Noriko Hirai for winning the A' Design Award for this work.
Paul Phillips Comment #71708 on January 4, 2023, 3:31 am
I'm really impressed by the work that Noriko Hirai has done with the Mitsubishi Motors Outlander. Despite challenging circumstances with the COVID-19 pandemic and the state of emergency, Noriko was able to express the car to its fullest with minimal shooting. The powerful acceleration of the twin-motor 4WD and overwhelmingly quiet and smooth ride offered by the car is wonderfully showcased through the brochure. The design is creative and captivating, and it clearly conveys the message of the car's features and functions. It's a great example of how effective advertising, marketing and communication design can be. Congratulations to Noriko Hirai for their award-winning work!
Elena Petrenko Comment #75147 on January 4, 2023, 5:10 am
This brochure of car products and functions perfectly captures the powerful acceleration of the twin-motor 4WD and its smooth ride, while also emphasizing its diversity.
Chloe Turner Comment #88828 on January 4, 2023, 3:09 pm
It is inspiring to see how Noriko Hirai has been able to capture the unique characteristics and diversity of the car in their design. The visuals used are incredibly powerful and convey a strong message about the product's performance in the new normal. It is a great example of how a designer can use their creativity and skill to create a work that is both aesthetically pleasing and effective in conveying the message. I am sure that Noriko Hirai's work will continue to be an inspiration to many. Congratulations Noriko Hirai on your well-deserved A' Design Award!

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