Planetario Rikchari Coffee Packaging
Rikchari Coffee Packaging is Iron Design Award winner in 2020 - 2021 Packaging Design Award Category.
Rikchari Coffee Packaging

Rikchari is a peruvian socially concerned coffee brand that stands for sustainability. The brand’s name means “wake up” in Quechua, so the design team worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. The project seeks to tell the world that Peru has one of the best areas for growing coffee.

Rikchari Coffee Packaging
Planetario Rikchari
Planetario Coffee Packaging
Planetario design
Planetario design

I am a peruvian communicator who develops strategies based on people, analyzing the motivations behind the decisions they make. I’m a professional who seeks to generate a global positive impact, with the power of communication. I am part of Planetario, a creative studio. I am part of a responsible team, which always works so that all its projects turn out beautiful. We are convinced that communication can save the world, so we work from creativity and design to contribute to society, both Peruvian and global.

Rikchari Packaging by Planetario

Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer. / Planetario is a creative studio based in Lima, Perú. We create 360° campaigns, primarly on digital platforms. We strengthen the resources of our clients in a strategic and creative way, to finally take charge of producing everything proposed. We offer the following services: Branding (both rebrandings and creating new brands), Social media strategy, Audiovisual production, Graphic design, Development of webs and landings pages, E-mailing and lead generation, Production of events and Strategy and monitoring of digital ads.