Rikchari Coffee Packaging by Planetario |
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| DESIGN NAME: Rikchari PRIMARY FUNCTION: Coffee Packaging INSPIRATION: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This design was done digitally with Adobe programs. Physical proofing was also done to check details. SPECIFICATIONS / TECHNICAL PROPERTIES: Dimension: 160 mm x 240 mm / Weight: 250 grams TAGS: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee RESEARCH ABSTRACT: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition. The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality. CHALLENGE: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector. Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design. ADDED DATE: 2021-02-27 01:48:05 TEAM MEMBERS (5) : Creative Director: Pedro Alayza Maccera, Account Director: Eddy Alarcón Herrera, Account Coordinator: Sandra Benavente Velando, Art Director: Kevin Huarac Romero and Graphic Designer: Renato Romero Saenz IMAGE CREDITS: Planetario, 2020. |
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| Visit the following page to learn more: http://rikchari.com/ | |||||
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NAME: Rikchari Packaging by Planetario PROFILE: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer. / Planetario is a creative studio based in Lima, Perú. We create 360° campaigns, primarly on digital platforms. We strengthen the resources of our clients in a strategic and creative way, to finally take charge of producing everything proposed. We offer the following services: Branding (both rebrandings and creating new brands), Social media strategy, Audiovisual production, Graphic design, Development of webs and landings pages, E-mailing and lead generation, Production of events and Strategy and monitoring of digital ads. |
| AWARD DETAILS | |
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Rikchari Coffee Packaging by Planetario is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Planetario. · Click here to register inorder to view the profile and other works by Planetario. |
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