Rikchari Coffee Packaging by Planetario

Home > Winners > #121161


DESIGN DETAILS
DESIGN NAME:
Rikchari

PRIMARY FUNCTION:
Coffee Packaging

INSPIRATION:
The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This design was done digitally with Adobe programs. Physical proofing was also done to check details.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension: 160 mm x 240 mm / Weight: 250 grams

TAGS:
design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee

RESEARCH ABSTRACT:
The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition. The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.

CHALLENGE:
As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector. Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.

ADDED DATE:
2021-02-27 01:48:05

TEAM MEMBERS (5) :
Creative Director: Pedro Alayza Maccera, Account Director: Eddy Alarcón Herrera, Account Coordinator: Sandra Benavente Velando, Art Director: Kevin Huarac Romero and Graphic Designer: Renato Romero Saenz

IMAGE CREDITS:
Planetario, 2020.

Visit the following page to learn more: http://rikchari.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Rikchari Packaging by Planetario

PROFILE:
Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer. / Planetario is a creative studio based in Lima, Perú. We create 360° campaigns, primarly on digital platforms. We strengthen the resources of our clients in a strategic and creative way, to finally take charge of producing everything proposed. We offer the following services: Branding (both rebrandings and creating new brands), Social media strategy, Audiovisual production, Graphic design, Development of webs and landings pages, E-mailing and lead generation, Production of events and Strategy and monitoring of digital ads.

NOMINATION DETAILS

Rikchari Coffee Packaging by Planetario is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Planetario when results are announced.
AWARD DETAILS

Rikchari Coffee Packaging by Planetario is Winner in Packaging Design Category, 2020 - 2021.



· Press Members: Login or Register to request an exclusive interview with Planetario.

· Click here to register inorder to view the profile and other works by Planetario.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Planetario's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Rikchari Coffee Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Planetario, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |