Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.

The team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America). The team has approximately 40 patents including innovation and ID records into Brazilian authorities (INPI) and international bodies and launch products in several countries around the world, including markets as China, Japan, USA, Mexico, Brazil, Italy, Sweden, Germany and others. ________________________________________________ Valkiria Pedri Fialkowki: she is an industrial designer with large experience in Innovation and automotive Industry. She is a PhD candidate and master in design (UFPR, Brazil) with focus at research in innovation, prospective research and design management and she has a MBA in Marketing (Fundação Getulio Vargas, Brazil). She has a great experience leading designers and multidisciplinary teams in order manage projects properly. She uses the design-based approach to help organizations to grow with a positive impact on business and people. _________________________________________________ Daniel Kröker: he is an industrial designer with large experience in appliances and creativity methods. He has master degree from Domus Academy (Milan, Italy) with focus at research to create strong and contemporary concepts. Through the method, Daniel is able to lead people and can identify innovation and new ways to serve and support people by uncovering latent needs, behaviours and desires.

ARBO is a design company, which creates value through strategy, creating a brand DNA through the design & innovation. This powerful tool allow to differentiate from its competitors, anticipates desires and speaks a persuasive form language. Through an unique method we are able to create products and innovation, using the design-based approach to help organizations to grow with a positive impact on business, identifying new ways to support consumers by uncovering latent needs, behaviours and desires.