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SHAN MAI FOOD Underforest: Select Brand Identity
Underforest: Select Brand Identity is Silver Design Award winner in 2020 - 2021 Graphics, Illustration and Visual Communication Design Award Category.
Underforest: Select Brand Identity

The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products. The branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy.

Underforest: Select Brand Identity
SHAN MAI FOOD Underforest: Select
SHAN MAI FOOD Brand Identity
SHAN MAI FOOD design
SHAN MAI FOOD design
SHAN MAI FOOD

In order to manage the national forest and achieve the goal of management for multiple uses, the Chiayi Forest District Office headquarters consists of 4 Ranger Stations. To facilitate public access to services, the Chiayi Forest District Office is located in Chiayi city, and Ranger Stations have been established in locations where the most services are needed, front-line implementing units. Besides, we also administer Alishan National Forest Recreation Area and Aogu Wetlands Forest Park: Alishan National Forest Recreation Area- In the early days, Alishan was one of the three major logging areas. Since then, Alishan has been developed based on environmental conservation and forest recreational facilities. Historical remains such as the Old Tree Stump, Lumber Collecting Post, and Tree Spirit Pagoda, and Alishan forest railway all vividly portray stories from early generations.There are a huge variety of flowers, trees, and wildlife inside, it’s one of most tourists visiting place under Forestry Bureau. The landscape in the Aogu Wetland Forest Park is famous on consists of wetlands, sandbars, fish farms, plantations and farmland. it provides wetlands wildlife habitat The wetlands are being developed as an area for environmental education and conservation work.

Chiayi Forest District Office - Forestry Bureau

In order to manage the national forest and achieve the goal of management for multiple uses, the Chiayi Forest District Office headquarters consists of 4 Ranger Stations. To facilitate public access to services, the Chiayi Forest District Office is located in Chiayi city, and Ranger Stations have been established in locations where the most services are needed, front-line implementing units. Besides, we also administer Alishan National Forest Recreation Area and Under-forest Economy: Alishan National Forest Recreation Area- In the early days, Alishan was one of the three major logging areas. Since then, Alishan has been developed based on environmental conservation and forest recreational facilities. Historical remains such as the Old Tree Stump, Lumber Collecting Post, and Tree Spirit Pagoda, and Alishan forest railway all vividly portray stories from early generations. There are a huge variety of flowers, trees, and wildlife inside, it’s one of most tourists visiting place under Forestry Bureau. Under-forest Economy policy includes three products: honey products, log-cultivated shiitake mushrooms, and Taiwan jewel orchid. In order to ensure the differentiation of the under-forest economy products from those of other regions and to strengthen the overall image of our brand identity, Under forest: Select is the basic identification system of the under-forest economy logo.