SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.

SAIC Motor Corporation Limited is a Chinese state owned automotive design and manufacturing company headquartered in Shanghai China with multinational operations. SAIC Motor s business covers the research production and sales of both passenger and commercial vehicles. It is actively promoting the commercialization of new energy vehicles and connected cars and exploring the research and industrialization of intelligent technologies such as smart driving.